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These days most festivals like to produce a teaser video to get people in the mood and to help sell tickets.
Most of them are fairly generic with a bit of uplifting music, images of of sexy women and the standard shot of the crowd with their arms in the air. Nothing wrong with that.
This year however, the people at Bonnaroo have produced something that you are more likely to see at the cinema - in between the Pearl & Dean and popcorn ads.
Surely this has to be the teaser of the year - we absolutely love it.
Love Songs - Bonnaroo 2010 Lineup Trailer (Rom Com) from Bonnaroo on Vimeo.
If you like the Rom Com version then you might also want to check the "Action" and "Drama" version too.
Tags: Teaser, Bonnaroo, video, Festival
T in the Park and V Festival both sold out last week inside an hour and a half, which I’m pretty sure came as a big relief to the organisers of both events. Ticket sales are paramount to the success of any festival and organisers are under great pressure to sell out and to sell out fast. However, in order to achieve this they need to invest a great deal of money into pr and advertising and of course most smaller festivals simply don't have the funds for such luxuries.If only there was a marketing solution that reached millions of people and was free to use. Something that gave festivals the freedom to communicate with their audience instantaneously - in say 140 characters of less…. something a bit like, um, Twitter.By far the most prolific users of Twitter are those in the US with 50% of the estimated 26 million global users. The UK is third, behind Brazil with a market share of 7% or 1.8m tweeps. Amongst these 1.8m people is a large and relatively untapped population of festival goers.Considering then that Twitter is very large and very, very cheap it is somewhat surprising that most festival organisers (and even some PR agencies that tweet on their behalf) simply have no idea what they are doing – you’d have thought that they would be jumping at the chance to take full advantage of this wondrous creation.So why are so many festivals getting is wrong? Well I can only assume that they are either unable to see the potential, they don't think that their customers use it or they simply don't know how to make it work for them.One festival that does know how to make it work is South by South West in Texas. SXSW (more of a conference than a festival) not only has the largest number of followers, they also follow the greatest number of people. There's a disturbing arrogance amongst many festivals where they seem happy to have multitude of followers but are unwilling to follow anyone in return. OK maybe you can afford to do this if your brand is as large as Coachella's but most festivals aren't in this rather fortunate position. Twitter isn’t a soliloquy or a monologue, rather it should be seen as an ongoing conversation. It just isn’t very nice being talked at all of the time – it gets boring. Sonisphere gets it right because they talk with their followers, they involve them - the fact that they tweet more often than any other festival (they tweet throughout the year rather than just during the run up to their event) is testament to this. In doing this they have created a strong community that whilst not being the largest, I'm sure it is one of the most responsive.I guess social media is still fairly new to most festivals but far from being the dark art that a lot of people make it our to be, it’s actually very simple to get right. There is light at the end of the tunnel though as a few of the smarter festivals have begun to use Twitter this year to announce their line-ups – this has to be more effective than by simply spamming people’s email accounts. So I suppose that’s a start…..Here we have compiled a list of the 99 biggest festival twitter account according to numbers of followers:
(All details are correct at time of going to press.)
Each week The Festival Badger scours social media networks to bring you all of the news and gossip – it’s a dirty job but someone has to do it! (The views expressed are the badgers own and have nothing to do with This Festival Feeling).
In his only outing in the capital this year, Fatboy Slim headlines August's South West Four weekender on Clapham Common.Apparently Mr Cook said we should expect "big screens, big lasers, inflatable dancing pigs and lots of bells and whistles." that's honestly what he said.Don't believe us - check out the video below.
Awwwww - anyone excited about this year's Glade festival?
Orbital - Simian Mobile Disco and Tricky are all set to play at this years event.
To get you in the mood, the organisers have created this cheeky little video - should get you in the mood... it did for us!
Last week was most certainly the preserve of the ill tempered. What with Gordon Brown's alleged temper tantrums, Nigel Farage's scathing attack on the recently appointed European President and that random bloke on the Ryanair flight that won EUR10,000 on a scratch card and then proceeded, in a fit of rage, to eat the winning ticket. Yes this was most certainly a grumpy week.This unpleasant business was not lost on the festival world either. This Festival Feeling joined a long list of publications and bloggers to be banned from a well-known festival forum. The excuse given (as with those before) was that of spamming. Once people realised that any mention of TFF was banned, members of the forum began question its integrity – not an unreasonable thing to do I hear you say. However, the pram was rapidly emptied of all of its toys as these questions were met with a barrage of abuse, insults and four lettered words. Not very grown up and certainly no way to talk to one's customers.I think in this case I will leave the final word with Emily Eavis when she joked with TFF: “you’ve just got to avoid forums, nobody on there ever seems to have a nice word to say."TwitterThere were several festivals that announced their line-ups last week and Twitter seemed the media of choice for many of them.T in the Park clogged up everyone’s feed with their (very impressive) line-up announcement - each set of bands in alphabetical order. With the calibre of acts, it’s no surprise that tickets sold out in an hour and a half!Not to be out done, Dour Festival also announced their line-up – except they did it tweet by tweet and band by painstaking band…. a touch of over-kill there methinks.It’s nice to see that many festivals are finally getting the hang of Twitter, although there are a few festivals that are clearly still learning the ropes - but I wont mention any names. Not this week anyway.FacebookOn Facebook we saw Bestival announce their fancy dress theme with a tasty little video from the Cuban Brothers. The Garden Festival tried to get us to listen to Perry Como - I do hope they are not trying to bring him back to life for a surprise guest appearance at the Croatian event. And Standon Calling gave everyone a bit of inspiration for their "Murder on the Standon Express" theme - some of these images are great. Personally I think I might take my cue from the great Basil Rathbone’s interpretation of as Sherlock Holmes. If anyone knows of a tailor that caters for badgers then please let me know….The post of the week has to go to Download who simply asked their Facebook fans: "Can one of you please make a lot of noise right now. Thank you." - they like their music loud, you know! RAAAWK!That’s all folks, see you next week.
Tags: forums, twitter, facebook, Theme, Fancy Dress, Bestival, Festival
